Vol. 9 No. 4 (2014)

View Vol. 9 No. 4 (2014)

Published: 11-03-2015

Articles

SHAREHOLDER VALUE CREATION THROUGH UNIQUE INTANGIBLES BY INDIAN CORPORATEâ€™S- A CONCEPTUAL ANALYSIS
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Exploring the Determinants of Export Performance of Indian Pharmaceutical Industry - A Quantile Regression Approach
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Negative Interest Rate Policy by ECB A case Study
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INTELLECTUAL CAPITAL DISCLOSURE IN ITALY AN EMPIRICAL ANALYSIS
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ADOPTION OF HUMAN RESOURCE INFORMATION SYSTEM IN ORGANISATIONS
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Research Abstract

A Study on the Influence of Celebrity Endorsement over the Perception and Purchase Intention of College Students

Pugazhenthi Annadurai
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