Vol. 20 No. 2: July-December, 2025

Articles

• Impact of Cryptocurrency on Financial Systems and Economic Stability in India: A Sustainable Financial Innovation Perspective

  1-9

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• Patient Relationship Management as a Strategic Capability for Economic Sustainability in Ayurvedic Clinics: A Conceptual Framework

  10-20

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• Weaving Quality into Performance: A Deep Dive into TQM Practices among Tamil Nadu’s Manufacturing MSMEs

  21-33

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• The Evolution of Marketing Strategy in the Modern Era

  35-45

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• Digital Transformation and E-Commerce Adoption Among SMEs in Coimbatore District

  46-61

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