Journal of Contemporary Research in Management (JCRM)

Investors’ perception towards Investment In securities with special reference to Salem district

2026-04-15T09:35:51+02:00

The purpose of this study, "Investors' Perception towards Investment in Securities with Special Reference to Salem District," is to pinpoint the major variables influencing investors' ability to make the best possible investment choices. It assesses the level of investor awareness in choosing suitable investment options, including mutual funds, stocks, bonds, and other financial products. Examining how investors perceive the management of their investment portfolios, taking into account factors like financial objectives, time horizon, and diversification, is one of the main goals. The study also evaluates investors' comprehension of how to balance risk and return, which is a crucial component of long-term wealth creation and successful investment planning. Using primary data gathered from investors in the Salem district via questionnaires and interviews, a systematic methodology is used. It is anticipated that the results will highlight financial literacy gaps as well as the impact of demographic variables like age, income, and education on investment choices. The study also looks at the patterns of behavior that influence the preferences and decisions of investors. Financial advisors, legislators, and academic institutions will be able to create better investment advice programs and awareness campaigns with the aid of these insights. The study ultimately advances a more comprehensive knowledge of investor psychology and behavior in semi-urban areas such as Salem, encouraging more knowledgeable, well-rounded, and logical financial investment strategies.

Corporate social responsibility and parental monitoring in the management of violent video game effects on juveniles: a study based on age and education in Chennai

2026-04-16T13:50:56+02:00

Games involving shooting and killing which contain gore scenes raised concerns about the impact it has on Juvenile Behaviour. In the view of companies, the prevailing issue is not only the responsibility of the parents, but also the responsibility of companies such as gaming and media, as they play a major role in it. Since gaming industries also have a responsibility to prevent the juveniles from getting affected by industry practices as well as power to place restrictions on games, it can minimise the impact that these games have on juveniles. The main objective of this research is to examine the impact of CSR on violent video games and also compared this with age groups. The researcher has followed the descriptive research method using a convenient sampling method. The sample size of the study is 200. The findings of the study is that most people think that to reduce the negative effects of these games companies should implement stricter age restrictions like this game is only suitable for certain age groups such as, the impact of violent video games that have been observed from this study is that children become more aggressive compared to before because of these games their aggression has been increased which is totally different from their usual character. In conclusion, although violent video games heavily impact children's behaviour it can be prevented by implementing CSR in gaming companies, and the role of parents also play a significant role in it. By balancing both the responsibilities of Companies and Parents, these measures can significantly reduce the negative effects these games have on juveniles.

Assessing ESG Metrics and Their Impact on Sustainable Performance in the Indian Plantation Industry

2026-04-16T13:59:38+02:00

The current scenario which emphasizes on the importance of sustainable reporting across various industries has gained great momentum due to which there is a rising trend in considering the environmental, social and governance factors in evaluating important investment decision making. The plantation in India is considered to one of the oldest and is having significant socio-economic and environmental importance. However, the process of adopting and incorporating the ESG factors in this particular sector in the nascent stage. This research aims to critically evaluate and assess the current scenario in the adoption and reporting of ESG factors in the Indian Plantation Sector. It also discusses the sector-specific challenges in ESG factors such as biodiversity loss, deforestation, use of pesticides, payment of reasonable wages to workers, worker health conditions, women’s empowerment, and good governance practices. This research uses descriptive and causal research techniques to collect primary data through structured questionnaires from plantations in South India, particularly in the state of Kerala. The best practices, trends, and gaps in ESG integration have been identified by a number of statistical analyses and their report. An ESG reporting methodology for a particular industry is recommended based on the study in order to address the sector's problems. Each ESG dimension's key performance indicators and implementation recommendations will be included in the ESG reporting framework. The study emphasizes how important ESG reporting is for encouraging openness, ethical investing, and sustainable development in rural and environmentally vulnerable areas.

Understanding consumer sentiments: A study on the smartwatch market in Chennai

2026-04-16T14:01:02+02:00

This paper focuses on the burgeoning market for smartwatches in Chennai, a segment of portable computing devices known for their diversity in size, shape, and colour. In 2021, the global market value of smartwatches stood at USD 22.46 billion, and projections suggest a substantial increase to USD 97.52 billion by 2028. The aim of this study is to conduct a comprehensive market analysis of smartwatches within the geographical context of Chennai. To achieve this, the research adopted an empirical methodology, gathering data from a total of 203 respondents through the convenience sampling technique. The findings of the study indicate a strong market presence of smartwatches in Chennai, particularly among the younger demographic, attributed to the multiple benefits these devices offer. The analysis reveals that while the younger population has readily embraced smartwatches, there remains untapped potential among older demographics. The study concludes that for smartwatch companies to expand their market share in Chennai, innovative strategies targeting the older population are essential. This approach could lead to broader adoption across all age groups, further enhancing the market growth of smartwatches in the region.

Social Media Presence and its Impact on Consumer Buying Behaviour-An Empirical Analysis

2026-04-16T14:02:52+02:00

Social media was started as a platform for individuals to share images and stories of their family and friends. But now social media has evolved to be an impactful tool for the business. The growth of social media is tremendous and it is becoming a resourceful media to rely up on in everyone’s life. People are using it to communicate with each other, know about various products in the market and even buy them based on the reviews and feedback. Companies started to have social media presence to adopt to the new technological trend and cope up with the market dynamics. This created many opportunities for organizations to have their foot-prints in different aspects, and it also helped them to understand their consumers better and target them accordingly. This research study was done to understand the antecedents of consumer buying behaviour and found that social media presence is impacting consumer attention, perception, preference and feedback, which in turn in is influencing consumer buying behaviour. This study showcased that social media is always a promising tool for companies’ to reach out to consumers.