Harisundar G. Pester Power Consumer Behaviour among Kids and its Impact on Family Buying A study with Reference to Packaged Convenience Food in Kerala. Journal of Contemporary Research in Management [Internet]. 2017 Nov. 16 [cited 2024 Nov. 18];11(3). Available from: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/562