Sudharani Ravindran, D. D., H. S. G. Ram, and M. Sathish. “Study on Shopping Orientation and Consumption of Fashion Among Youth A Study With Reference to the Youth in Bengaluru”. Journal of Contemporary Research in Management (JCRM), vol. 5, no. 4, Jan. 2013, https://jcrm.psgim.ac.in/index.php/jcrm/article/view/124.