Salim, D. M. H. and Praven Raj, D. (2013) “A study on Brand Consciousness among Children and Its Impact on Family Buying Behavior”, Journal of Contemporary Research in Management (JCRM), 5(1). Available at: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/91 (Accessed: 18 November 2024).