Shanthakumari, D. S. S. and Kannan, P. (2013) “Dissimilar of Customer Perception and Expectation Among Rural and Urban Markets”, Journal of Contemporary Research in Management (JCRM), 5(2). Available at: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/109 (Accessed: 18 November 2024).