R. Sujatha, B. Uma Maheswari and D. Kavitha (2024) “Social Media Presence and its Impact on Consumer Buying Behaviour-An Empirical Analysis”, Journal of Contemporary Research in Management (JCRM), 19(1), pp. 41–47. Available at: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/736 (Accessed: 17 April 2026).