R, Satish Kumar, Balanaga Gurunathan K, and VenkatKistaReddy G. 2015. “THE GROWTH AND PROSPECTS OF PRIVATE LABEL BRANDS IN INDIAN RETAIL INDUSTRY”. Journal of Contemporary Research in Management (JCRM) 10 (2). https://jcrm.psgim.ac.in/index.php/jcrm/article/view/428.