PSGIM, jcrm. Use of Humor in Indian Advertisements: Can it help Mar Competition?. Journal of Contemporary Research in Management (JCRM), [S. l.], v. 12, n. Special Is, 2023. Disponível em: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/667. Acesso em: 18 nov. 2024.