MUZUMDAR, P. GAME OF THE NAMES: BRANDING IN SMARTPHONE INDUSTRY. Journal of Contemporary Research in Management (JCRM), [S. l.], v. 10, n. 2, 2015. Disponível em: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/402. Acesso em: 18 nov. 2024.