ANNADURAI, P. A Study on the Influence of Celebrity Endorsement over the Perception and Purchase Intention of College Students. Journal of Contemporary Research in Management (JCRM), [S. l.], v. 9, n. 4, 2015. Disponível em: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/395. Acesso em: 18 nov. 2024.