THAKUR, A. A study on Rural-Urban Purchase Motivators for Air Conditioners in Punjab : Implications for Marketers. Journal of Contemporary Research in Management (JCRM), [S. l.], v. 6, n. 2, 2013. Disponível em: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/142. Acesso em: 4 apr. 2025.