SHANTHAKUMARI, D. S. S.; KANNAN, P. Dissimilar of Customer Perception and Expectation Among Rural and Urban Markets. Journal of Contemporary Research in Management (JCRM), [S. l.], v. 5, n. 2, 2013. Disponível em: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/109. Acesso em: 4 apr. 2025.