SAM T MATHEW; JOSE JOY THOPPAN. Patient Relationship Management as a Strategic Capability for Economic Sustainability in Ayurvedic Clinics: A Conceptual Framework. Journal of Contemporary Research in Management (JCRM), [S. l.], v. 20, n. 2, p. 10–20, 2025. Disponível em: https://jcrm.psgim.ac.in/index.php/jcrm/article/view/751. Acesso em: 13 oct. 2026.