A study on the Awareness of the fringe benefits available to the credit card holders in Coimbatore City

Abstract

The present study seeks to examine the opinion of 100 credit card holders about their extent of awareness on the availability of the fringe benefits to the credit cards provided by the banks. The card holders were selected by simple random sampling in Coimbatore city. The relevant data on  demographic characteristics about the awareness on the availability of the fringe benefits such as interest free credit period, insurance cover, accident cover, rolling credits and add-on-card facility were collected with the help of a questionnaire. Chi-square Analysis was applied to test the significant  influence of the personal factors of the respondents on their level of awareness and the extent of their usage. One way ANOVA was conducted on selected demographic factors to know their significant difference on the awareness of fringe benefits. The study proved that majority of the respondents were aware about the insurance coverage and they are using it.