Shopping orientation and ideology towards shopping experience among ‘shopaholics’ in bangalore – An Exploratory Study

Abstract

The Indian retail industry has been affected by economic slowdown, high interest rates and the liquidity crunch, which together put pressure on consumer discretionary expenditure. In such a volatile situation, a study was felt necessary in one of the modern metros in the country to identify the latest retail trends with inputs on the shopping habits of people. The choice was Bangalore (Bengaluru) which is one of the fast growing retail markets as well. It is felt by the researchers that this study will supply necessary information on what’s to be done next to keep the retail momentum going?.  This research is a major break-through since it indicates certain areas of retail operations which are not frequently addressed by many of the research works in Retailing.