Risk Appetite of Youngsters: A Study with Special Reference to Investment Risk

Abstract

Risk plays a pivotal role in influencing investment decisions, with many individuals preferring to avoid it altogether in favor of safer options, aiming for a comfortable life. However, it’s commonly understood that higher risk can potentially lead to higher returns. Thus, this study aims to investigate the risk appetite of young adults aged 18-29 to ascertain their willingness to embrace risk in investment decisions. The research employs primary data collected through questionnaires from a sample of three hundred respondents. Analysis of the collected data utilizes descriptive statistics and chisquare analysis techniques.