A Descriptive Study on Digital - Mobile Marketing for Paytm Wallet Services

Authors

  • jcrm psgim

Abstract

A significant shift from a cash based economy-post demonetization, 'Cashless transactions' i.e. digital, digitalization, wallets etc.; Paytm. Pay through Mobile is India's largest mobile payments and commerce platform with over 28 crore users".

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Published

28-11-2023

How to Cite

psgim, jcrm. (2023). A Descriptive Study on Digital - Mobile Marketing for Paytm Wallet Services. Journal of Contemporary Research in Management (JCRM), 12(Special Is). Retrieved from https://jcrm.psgim.ac.in/index.php/jcrm/article/view/659

Issue

Vol. 12 No. Special Is (2018): Special Issue, March 2018

Section

Articles