Customer’s Perception towards Customer Services with Value- Added Services in Private Sector Banks in Coimbatore City – A Case Study

Abstract

Value-Added services have gained greater importance in modern days. This purpose of study is Customer’s Perception towards Customer Services with Value- Added Services in Private Sector Banks in Coimbatore City. The objective of the study is to know the various Value-Added services provided by bank. For the purpose 250 respondents were selected using simple random sampling. A structured questionnaire was administered to the respondents and the primary data is collected. The secondary data is collected through various sources like magazines, journals, company records etc. these data are collected and based on the analysis made, and the suggestions are given.