THE GROWTH AND PROSPECTS OF PRIVATE LABEL BRANDS IN INDIAN RETAIL INDUSTRY

Authors

  • Satish Kumar R jain
  • Balanaga Gurunathan K
  • VenkatKistaReddy G Research Scholar, Jain University, Bengaluru

Abstract

As immense changes are taking place inretail sector, and the shift from unorganized to organized retailing isgrowing, private labels though in its nascent stage, have a very bright future.The trend of private label brands is fast catching up among the Indianretailers .In future, there is great scope for development for private labelsas their share in India is only 6 per cent currently as compared to 19 per centand 39 per cent in the US and UK, respectively. This research paper aimshighlights and analyses specifically to the growth and prospects of privatelabel brands in Indian retail industry.

Author Biographies

Satish Kumar R, jain

Balanaga Gurunathan K

VenkatKistaReddy G, Research Scholar, Jain University, Bengaluru

References

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Published

06-10-2015

How to Cite

R, S. K., K, B. G., & G, V. (2015). THE GROWTH AND PROSPECTS OF PRIVATE LABEL BRANDS IN INDIAN RETAIL INDUSTRY. Journal of Contemporary Research in Management (JCRM), 10(2). Retrieved from https://jcrm.psgim.ac.in/index.php/jcrm/article/view/428

Issue

Vol. 10 No. 2 (2015)

Section

Articles