The Best Way to Publicize Our Research to Practice

Abstract

I am delighted to share my ideas on innovation particularly in business research which contributes for management innovation. On resilience and human performance it should always be practical and suitable to have actionable and sustainable marketing knowledge for the effective strategic execution of our research ideas and findings. Keeping that in mind I have designed this paper and this paper is ultimately aimed at total transformation and insists on the “Best way to disseminate our research to practice†by creating an ambitious “Management Innovation Laboratoryâ€- MIL.Page 11 of the Financial Times of April 29th was headlined “Shredded Credibility? The MBA industry may be facing a shakeoutâ€. The May Harvard Business Review has an article by Warren Bennis and James O’Toole. It’s titled “How Business Schools lost their wayâ€. It follows themes developed by Stanford’s Jeffrey Pfeffer and others over the past few years. In the business world we value performance – outcomes, achievements – as much as the ideas which drive it Like their students , research sponsors , recruiters, funders and business partners – business schools must build  themselves as “organizations fit for the future by conducting practical research coupled with the organizational present as well as future purposes “. We have lot of bottlenecks in executing our research ideas and the hum tin reasons are there namely and It is addressed in my  paper.the huge gap between what is wanted by the actual business and what is supplied by the researcher or research and failing to recognize the worthy and relevant research contributionsNo professional forum to encourage and fund the research programs Failing to be 100% in our effort of supporting the business needs Innovation.