A Study on Buying Behaviour of Rural Families with the Purchase of Durable goods in Tamil Nadu

Authors

  • Dr. K. Arul Rajan Professor, PSG Institute of Management, Coimbatore - 641 004.

Abstract

A Study on Buying Behaviour of Rural Families with the Purchase of Durable goods in Tamil Nadu

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Published

21-12-2015

How to Cite

Arul Rajan, D. K. (2015). A Study on Buying Behaviour of Rural Families with the Purchase of Durable goods in Tamil Nadu. Journal of Contemporary Research in Management (JCRM), 7(3). Retrieved from https://jcrm.psgim.ac.in/index.php/jcrm/article/view/233

Issue

Vol. 7 No. 3 (2012)

Section

Research Abstract