A Study towards Business Process Orientation in Wholesale Trade of Textile Industry in Erode

Abstract

Indian Textile is one of the leading industries in the world, though it is predominantly unorganized sector. But in the era of globalization there exists a tough competition due to various reasons. Indian textile supply chain has complex networks it begins with farmers and ends with  customers. Business Process Orientation (BPO) is a key element of supply chain management required by every industry to enhance business performance. The study focuses on the evaluation of the BPO level among wholesalers who is a prime textile supply chain partner. This is a  comprehensive study on business process orientation level adapted by the textile supply chain partner wholesalers of Erode industry. The design adapted for the study is descriptive in nature, involving primary data  collection from a sample of textile wholesalers in Erode district. Data collected through survey questionnaire and analyzed statistically. The researcher developed the model to improve business performance on the
basis of theoretical background and tested by using SEM techniques. The study shows that Business process orientation significantly contributes to the business performance .Thus business process orientation eliminates uncertainties and improves business performance was strongly recommended.