The Relationship between Employer Image and Organizational Attractiveness in the Information Technology Industry

Authors

  • M. Kavitha Research Scholar, Department of Management Studies, University of Madras, Chepauk, Chennai-600005
  • Dr. P.T. Srinivasan Prof and Head, Department of Management Studies, University of Madras, Chepauk, Chennai-600005

Abstract

The study examined the effects of employer image on attractiveness of a firm as an employer among two different samples in the Indian Information Technology (IT) sector. For the purpose of the study 585 respondents were drawn (Students = 351, IT Employees = 234) from the applicant population. The subjects responded to a structured questionnaire on a five-point rating  scale. Multiple Regression Analyses reveal that application, development and social value significantly predicted the organization’s attractiveness among employees, whereas development and economic values emerged as  significant predictors among the students sample.

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Published

03-03-2013

How to Cite

Kavitha, M., & Srinivasan, D. P. (2013). The Relationship between Employer Image and Organizational Attractiveness in the Information Technology Industry. Journal of Contemporary Research in Management (JCRM), 7(2). Retrieved from https://jcrm.psgim.ac.in/index.php/jcrm/article/view/223

Issue

Vol. 7 No. 2 (2012)

Section

Articles