Forecasting the Retail Future Trends for 2012

Abstract

Change is the only constant thing that keeps happening everyday and this statement is much applicable in the business and economy space. Day-in and Day-out the business world has to face the challenges in meeting the changing expectation from the market which are otherwise denoted as the trends of the market space. Getting adapted with the changing market  behavior/trend is a complex activity comparing to foreseeing the changes in the trend and preparing for it proactively.

This study aims in forecasting the trends that retail industry will be finding in the year 2012 on the grounds of retail space growth, growth of online retailing, shoppers' retail brand choice, penetration of foreign retail brands in Indian market, growth of specialty outlets, increase in the in-store  ervice level expectation and the delivery.

The conclusion for this study has been derived with certain key statistical tools. The hypotheses are formulated in such a way that the impact of recession has been gauged across different class of retailers in the economy.