Local Residents Perception and Attitude Towards Model Tourism

Abstract

The present study is being carried out to understand the local resident’s perception and attitude towards model tourism village Kumbalangy. Kumbalany village was declared as model tourism village by Kerala Govt on 2003.The project was set in motion in 2003 to help the local people through tourism development .The aim of this study is to assess whether the efforts taken by govt agencies are supported by local residents which other vise needs for implementation of various awareness programme to reinforce perceived positive impacts and minimize negative impacts. The study was conducted through survey method and participation of all sections has been ensured.

The question on positive and negative impacts was put up to respondents. The response percentage considered satisfactory. The basis of the research was on social exchange theory. The collected data has undergone through various suitable statistical tests to establish internal consistency, significance etc. The results indicate that those who are benefited from tourism supports and those who are not benefited have got less interest in promoting tourism. Very few people have viewed tourism activity as detrimental to society.