An analysis of Antecedents of Organizational Citizenship Behaviour (OCB) towards Performance - A study on Self Help Groups’ (SHG) in Coimbatore city Muralidharan C . R. Venkatram and R. Krishnaveni3

Abstract

This research paper attempts to estimate the relationship of group performance by examining the Organizational Citizenship Behaviour (OCB) of Government sponsored SGSY Self Help Group and NGO promoted Self Help Group in Coimbatore city. A sample of 120 SHG members, 60 each from Government sponsored Self Help Group (SHG-SGSY) and NGO promoted Self Help Group (SHG-NGO) was selected and personally interviewed. The results showed that OCB attributes such as altruism, individual initiative, civic virtue, conscientiousness and courtesy were positively related towards performance of both the Self Help Groups. The results of the study also showed that SHG –SGSY is performing better than SHG-NGO. There existed possibilities of improving the performance of NGO promoted Self Help Groups. Creating awareness about the success stories of group based SHG, importance of group/team dynamics, and group behaviors for better performance of SHG need to be conducted. Interventions like trainings need to be organized for all the members at regular intervals for developing team work, leadership skills and taking group initiative. Extra role behavior (OCB) can be developed to the credit based SHG in order to improve their performance. Policy makers and bankers can use the OCB concepts and tools to measure the performance of SHG Group. OCB not only contributes to group performance but also the sustainability and empowerment among the members in the group

 

 

Key words: Group behavior, Performance, Self Help Group