Adoption of Self Service Technologies (SST) - A study on the intention of Management students to use Internet Banking Services.

Abstract

 

 

Banks in India have been progressively offering Self Service Technology (SST) based services necessitated by a mix of factors like severe competition, the need to lower service costs and provide convenience to customers. Beginning with the Automated Teller Machine (ATM), Banks now offer a range of SST based services like Internet Banking, Mobile Banking etc. The educated youth of India have readily embraced the Information Technology (IT) based products and services in India and shown a penchant for trying out ecommerce. In view of this important fact, a study on their attitudes towards technology based Banking Services throws up interesting insights. This paper studies and analyzes the factors influencing Management students' intention to use internet banking services.

Keywords: Internet Banking, Management students, Web Interface, Technology Adoption Model, Behavioural Intention