A Study on Consumer’s Attitude and Opinion on Services Offered by Drp Artmrnt Ai. Stores in Coimbatore City

Abstract

The present study seeks to examine the attitude Qf J 30 respondents, about the services offered by departmental stores. The respondents were selected by convenience sampling in Coimbatore city of Tamil Nadu. The relevant data on awareness about departmental stores, factors considered in selectinK, buying behavior and consumer’s opinion on the services  rendered by departmental stores were collected with the help Qf a structured questionnaire .Majority Qf the consumers prefer to buy in the departmental stores due to the availability of all the products under a single roof Majority of the respondents prefer to buy the products once in a month, mostlyfrom Kannan Departmental Stores. The chi-square analysis shows that the study factors of the respondents have significant influence over the consumer’s attitude towards departmental stores. TheAnalysis of Variance (ANOVA) shows that there is significant difference between the personal factor and their opinion about services offeredby  departmental stores.
Introduction
Marketing is the performance of business
activities that direct the flow of goods and,
services from producer to consumer or user to
satisfy customers and accomplish the fIrm’s
objectives. Marketing is the crucial deciding point
at which activities of an organization meet the
approval or disapproval of customers from every
walk of life. Marketing function of a fIrm begin
with planning the product to suit the needs of its
customers.
In the modern marketing era, whatever may
be the product, the customer is the boss. The
marketer should pay more attention towards
customer satisfaction. If the degree of customer
satisfaction is more, the customers will
recommend others to purchase from the same
organization. It will increase the reputation and
sales volume of the producer. The retail industry
touches our lives and as end consumers the
industry provides us with the products or services
that we need. The basic principal of retailers is
that they deal with an assortment of goods to
cater to the needs of customers. A retailing mix
is the package of goods and services that a store
offers to the consumer for sale.