Market Assessment of Commercial Petroleum Tankers with respect to Ashok Leyland in Chennai Region

Abstract

This project aims at assessing the Chennai market of commercial petroleum tankers in the view of ASHOK LEYLAND LIMITED, as petroleum transport sector is witnessing a major turnaround in all angles. The key drivers which influence the customers to purchase this commercial tankersand know the satisfaction levels of ASHOK LEYLAND and TATA vehicle owners have been found out through which the company can makea comparison and try to update their weak links and thus provide  better service. This assessment also tries to analyze the threat from the substitutes i.e., railways and pipelines, the latest trends which are to happen in the market, the demand factors, the profitability of the customer which is absolutely necessary in the view point of a company and also any untapped markets which would be profitable to the  company. In a gist, it gives a view of how the market is now and would be in the future.