A Study on Effect of Sales Promotion March-April 2005 for Fanta-Soft Drink and its Impact on Consumers & Sales

Authors

  • K. Sadasivan Assistant Professor, SRM School of Management, Kattankulathur - 603203.

Abstract

The research title “A Study on Effect of Sales Promotion March-April 2005 for Fanta-Soft Drink and its Impact on Consumers and Sales†dealswith how the promotional programmes reach the consumers and increase sales. It also deal with analysis of various parameters like ï¬ Consumers opinion on Fanta UTC commercials ï¬ Consumers awareness about Fanta Promotion Tools.

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Published

06-01-2013

How to Cite

Sadasivan, K. (2013). A Study on Effect of Sales Promotion March-April 2005 for Fanta-Soft Drink and its Impact on Consumers & Sales. Journal of Contemporary Research in Management (JCRM), 1(1). Retrieved from https://jcrm.psgim.ac.in/index.php/jcrm/article/view/167

Issue

Vol. 1 No. 1 (2007)

Section

Articles