A Study on Consumers’ Attitude and Satisfaction towards Branded Laptop in Coimbatore City

Authors

  • B. Abirami Lecturer in Commerce, Department of Commerce, PSG College of Arts and Science, Coimbatore – 14.
  • M. Akila MPhil Research Scholar (Full time), Department of Commerce, PSG College of Arts and Science, Coimbatore – 14.

Abstract

In every product category, consumers have more choices, more information & higher expectations than ever before. Brands are successful because people prefer them to ordinary products. The secret to successful branding is to influence the decision that is the way consumers perceive the product and brands can affect the minds of the consumer by appealing to the information acquired and analyzed. The aim of this study is to find the level of satisfaction of the consumers towards branded laptops. Based on the findings, this study makes a few recommendations to the laptop manufacturers.

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Published

06-01-2013

How to Cite

Abirami, B., & Akila, M. (2013). A Study on Consumers’ Attitude and Satisfaction towards Branded Laptop in Coimbatore City. Journal of Contemporary Research in Management (JCRM), 6(2). Retrieved from https://jcrm.psgim.ac.in/index.php/jcrm/article/view/141

Issue

Vol. 6 No. 2 (2011)

Section

Articles