E-mail Marketing

Abstract

E-MAIL MARKETING is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. E-Mail marketing is a promotion of products or services via email. There are many companies which are doing marketing with the help of an email marketing which means that they use to send an email to many people in bulk just to promote the product and services, and if we see critically then we can say that it is very easy for the companies to  promote eh products and the services with the help of an email marketing because in this way the companies are going to invest less cost for marketing and promoting anything. Email marketing has been one of the best sources of internet traffic form the beginnings of e-commerce. But with the advent of SPAM, some strong hatred has grown for email  marketing techniques. Great care must be taken when conducting email marketing campaigns. E-mail marketing is popular with companies for several reasonsA mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost, an exact return on investment can be tracked, the delivery time for an e-mail message is short, advertiser is able to “push†the message to its  audience, and the E-mail messages are easy to track. Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam. Privacy has also become an issue with email activity. Virtually every email that you send has to go through a number of computers before it reaches the inbox of the intended receiver and along the way there exists a distinct possibility that an individual could hack into your email and read it. Thus it is imperative that you have a bullet proof password.