A study on Market Size of Tata- Jaguar & Landrover in Indian Market

Abstract

The market size for premium segment cars are growing for the past 10 years in INDIA. Super luxury cars are eyeing the Indian market because there is a huge potential and craze. BMW, Mercedes- Benz and Audi have setup their plants in India and sell their cars to Indian market as well as export to other countries . M/S TATA MOTORS market share in the car segment is increasing day by day. They have entered into the premium segment market by acquiring the stake of JAGUAR & LAND ROVER from M/S FORD MOTOR COMPANY. This is a great achievement for an Indian company and taking the Indian Business ahead in global scenario. This paper provides the market  size for these brands in Indian market .The research involves secondary data of existing premium brand customers who will be interested because most of them are innovators.