1.
Joshua Selvakumar J, Vikkraman DP. Impact of Advertising and Price Promotions on Brand Equity in Service Sector. Journal of Contemporary Research in Management [Internet]. 2013 Jan. 6 [cited 2025 Aug. 29];6(3). Available from: http://jcrm.psgim.ac.in/index.php/jcrm/article/view/151