Salim, Dr. M. H., and D. Praven Raj. “A Study on Brand Consciousness Among Children and Its Impact on Family Buying Behavior”. Journal of Contemporary Research in Management (JCRM) 5, no. 1 (January 3, 2013). Accessed June 7, 2025. http://jcrm.psgim.ac.in/index.php/jcrm/article/view/91.